A curriculum plan

I had a chat which crystallized in my mind a likely plan. Other routes are possible.

a. Go find an orphaned K-5 science textbook curriculum. There are many due to the industry consolidation over recent years. There might be others developed on public moneys which never got fully published. But get a deal done which gets me access to a full curriculum. Ideally, full non-exclusive rights on an ongoing basis for free. Spend from nothing to $50K. Or more. Maybe royalties on a lease-to-buy basis to manage cash flow. To find a curriculum, perhaps work with a text book published exec who lost his job in one of the recent mergers.

b. Put it up in some format as fast as possible. Use the usual techniques to make it engaging:

• Chop it into short sections
• Much use of multiple choice to keep engagement delivering additional information as followup to question
• Have all text narrated with good imagery, chalk talk, videos

c. Launch using Jason for middle school, own materials for elementary.

d. Have both a family homeschool and school plan.

e Market market market.

Next steps.
- find lists of leading textbook vendors
- review mergers in last few years
- start speaking to execs who got ousted, looking for one who knows textbooks
- consider how to look at university or research-based curriculum, developed but unfunded.

Budget: $500K for initial development, $200K annually ongoing
Marketing expenses: $1M annually shared with other materials
Revenues:
Year 1: $50K
2: $150K
3: $300K
4: $600K